Finding the Best.Gift.Ever
With Psona Social, I helped to ran the ‘Best. Gift EVER.’ Campaign for The O2. It was a way of positioning tickets to The O2 as the perfect Christmas gift. We wanted to focus on finding the perfect gift and making time efficiencies for our customers.
Our creative points? Capture the Christmas spirit, be uniquely ‘The O2’, capture a sense of giving / receiving the ‘Best.Gift.Ever’ and bring consistency across our microsite assets.
The users will be presented with different questions asking them to select whether the Gift is for them or a someone else, and what kind of events he likes. At the end of the quiz, the app will present the events that best fit the user selection.
Also, I created a serial number of Ads that were used to promote the Best Gift Ever campaign in different channels. Including paid and programmatic ads, Social Media ads, email and Broadcast Network.