Creating the concepts
Psona Social built social media campaigns to catapult brand awareness, enhance customer service or drive sales. As designer, I used to produce anything from style guides for self-implementation to completely managed social media content design.
Working for Co-op Insurance I was responsible for creating illustrations for the Social Content. I used to sketch 3 ideas and after approval resupply them as proper illustrations in the different sizes for the social media channels. Fitting the client requirements and guidelines.
Applying the Co-op Guidelines
Co-op Insurance has defined strong guidelines in order to have a consistent communication. The illustrations should be used to communicate complex ideas instantly in the most simple and visually interesting way possible.
I had to use clean minimal shapes and simplify the objects to primary forms of block colour. Basic but never geometric. About the colours, the images should have a minimum of 3 colours to ensure richness and depth. Also, I had to add the Co-op blue to highlight the brand.